The intrinsic value of Data
Data represents the engine of transformation in the digital economy, and this is the reason why it is considered “the oil” of new economy.
Data are the least exploited, and least valued assets of an organization. They hide some of the most important information that can be possibly acquired, at the IT level and throughout the company:
- where problems occurred
- how to optimize the user experience
- the traces left by fraudulent activity
- analyzing historical data to find recurring patterns
- predicting future trends in a Data Driven economy
All this information can be identified in data generated by the organization’s normal activity.